There is a not-so-quiet revolution underway in the world of social media as companies focus more on live audio. Spotify has a live audio service called Greenroom, and it turns it into Spotify Live. The company will also include this service in the main app.
The live audio format took the tech world by storm, starting with Clubhouse. Now, numerous other tech companies have created their own versions of the format. We’ve got Twitter Spaces, Facebook Live Audio Rooms, Discord Stage Channels, Reddit Talk, and Amazon’s upcoming Amp. So yes, there are several companies that see potential in this format.
Spotify turns Greenroom into Spotify Live
Not to mention, Spotify introduced its own variation on the format. It’s called Greenroom and it allows you to have live audio conversations with other individuals while an audience of listeners tune in. Unlike the other offerings from Twitter, Discord, Reddit, and Facebook, Greenroom is a standalone app.
Now, thanks to Bloomberg, there will be some changes to the service. First, Spotify is going to rename the service to Spotify Live. It will also no longer be a standalone app. The company will make it part of the Spotify app, which should make it easier for people to access.
We know that the company has put a lot of effort into making podcasts a big part of the platform. People might see this as an evolution of that concept.
This will happen relatively soon
We don’t know exactly when this will officially happen. This information comes from people close to the case, but they asked to be identified. The information we have is therefore limited.
What we do know is that it will happen in the coming months. The report says the change will come into effect sometime in the second quarter of this year. People using the Greenroom app may get some sort of warning that the app will go out of business.
Hopefully this will make the service more popular. Right now it seems that the main audio room platforms are Clubhouse and Twitter Spaces.