Shiba Inu-friendly payment gateway gains traction among merchants


Alex Dovbnya

Shiba Inu-friendly NOWpayments is now supported by Welly’s, John Richmond and Sorbillo

Fashion label John Richmond, fast food chain Welly’s and pizzeria Sorbillos have started accepting Shiba Inu (SHIB) and Doge Killer (LEASH) in partnership with non-custodial cryptocurrency payment gateway NowPayments.

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As reported by U.Today, NowPayments recently introduced a fee-burning mechanism that allows merchants to burn a certain percentage of the profits they receive in the above two cryptocurrencies. Such a feature allows the tokens to be removed from circulation, making them more valuable.

Sorbillo’s offered the Shiba Inu community a 5% discount in late June, becoming one of the first traders to back the token before penetrating mainstream consciousness in late 2021.

Welly’s, a burger joint in Naples, Italy, rebranded in early February, making Shiba Inu its mascot. As reported by U.Today, last month the restaurant announced its plan to expand globally and turn into a full-fledged fast food chain.

Finally, John Richmond, a fashion house founded in the 1980s by British fashion designer John Richmond, entered into a non-fungible token (NFT) partnership earlier this month with the Shiba Inu team to launch a virtual fashion collection. . It now also accepts SHIB and LEASH in partnership with NowPayments.

The aforementioned companies have taken “the final step” towards fully embracing cryptocurrencies. John Richmond, Welly’s and Sorbillos can also help burn SHIB and LEASH tokens.

Earlier this month, AMC Theatres, the world’s largest movie theater chain with 930 movie theaters worldwide, began accepting Shiba Inu and rival Dogecoin in partnership with BitPay.

Shiba Inu remains in 15th place by market cap and is currently trading at $0.00002487 on the Binance exchange. The meme coin is down 71.07% from its record high.

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