PUBG Developer Krafton Teams Up With Solana Labs To Build Blockchain Games And Services – Bitcoin News

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Krafton, the company behind the development of the blockbuster video game PUBG, has announced a partnership with Solana Labs with the goal of building its blockchain game offering. The company’s new business plan includes creating token economies to drive play-to-earn (P2E) experiences to build its own Web3 offering.

Krafton chooses Solana to build its web3 games

Krafton, one of the largest Korean game development companies, has moved on to another new phase in its recent pivot to blockchain gaming. The creators of the hit multiplayer game PUBG have announced a new partnership with Solana Labs, the developers and administrators of the Solana blockchain, to enable its own custom Web3 experiences.

The deal between Krafton and Solana Labs includes a “long-term collaborative relationship to develop and operate blockchain and NFT-based games and services.” This means that the two companies have agreed to work together in bringing about joint business opportunities and investments, as well as developing the aforementioned blockchain-based games.

The speed and low cost that Solana offers its users were big factors in the selection. About this Hyungchul Park, leader of Web3 Roundtable at Krafton, stated:

As one of the best global high-performance blockchain with power in high speed and low cost, Solana represents the best of the Web 3.0 ecosystem and its technologies. Through this partnership, Krafton will gain the insight needed to accelerate its investment in and output of blockchain-based experiences.

The move could drive other leading developers considering blockchain gaming to adopt Solana as their development chain as more and more companies integrate these new technologies into their business models. On this, Johnny Lee, Head of Games Business Development at Solana Labs, stated:

We see that gamers are increasingly looking for on-chain games and game companies that respond quickly to this demand will prepare themselves well for continued success.


Gaming companies go blockchain

Krafton’s move is part of his recent pivot to blockchain games, NFTs and Web3. The company acquired shares in two non-fungible token (NFT) and digital IP protection companies, Seoul Auction Blue ($2.5 million) and Xbyblue ($4.1 million) in February. In addition, Krafton is developing a joint metavers platform with Naver Z, which has experience building 3D worlds and AI.

Other gaming companies are also turning to incorporating blockchain and metaverse-based elements into their games, such as Ubisoft and Square Enix.

What do you think of the collaboration between Krafton and Solana Labs? Tell us in the comments below.

Sergio Goschenko

Sergio is a cryptocurrency journalist based in Venezuela. Describing himself as late in the game, he entered the cryptosphere when the price surge happened in December 2017. With a computer engineering background, living in Venezuela and influenced by the cryptocurrency boom on a social level, he offers a different point of view on crypto success and how it helps the unbanked and underserved.

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