The gaming company behind the great PUBG series will launch an “attack” on the NFT battlefields.
The world’s leading video game publishers are experimenting with Web3 gaming using NFT resources and cryptocurrency-based ecosystems.
A well-known gaming company with a hugely successful brand develops blockchain-based games, most notably on Solana.
Krafton, the creator of PUBG: Battlegrounds (originally PlayerUnknown’s Battlegrounds), announced on Wednesday a partnership with blockchain technology platform Solana Labs to support the development and promotion of blockchain-based games and services.
South Korean game publisher Krafton, Inc. has been given official rights as part of the agreement to develop blockchain games on Solana networks.
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PUBG has a metaverse vibe
These games are expected to have a metaverse-esque look and feel as they will feature interactive digital avatars as well as cryptocurrency-related prizes and services.
The agreement could result in the integration of Krafton’s games into the Solana blockchain, allowing players to transact in-game using cryptocurrencies such as Solana’s native token SOL, as well as using non-replaceable tokens.
PUBG is a prominent battle royale shooter franchise available on various platforms. The Android and iOS mobile editions of the series have surpassed 1 billion downloads, while the PC and console items combined have more than 75 million downloads.
At the beginning of this year, PUBG is said to have approximately 697,000 concurrent active users. Only Fortnite from Epic Games is more popular in the battle royale genre.
A MOU for now
According to insiders, the two companies have reached an MOU (memorandum of understanding) that allows Krafton to end the collaboration without legal consequences.
In a press release, Krafton’s Web 3 arm leader Hyung Chul Park said:
“Solana embodies the best features of the Web 3.0 ecosystem and its technology. As a result of our collaboration, Krafton will gain the insight needed to accelerate its investment in and production of blockchain-based experiences.”
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Total Market Cap of Crypto at $1.91 Trillion on the Daily Chart | Source: TradingView.com
A Smash Hit Series
The free-to-play PUBG Mobile has expanded its global audience even further, with mobile analytics company Sensor Tower reporting last November that the game has generated more than $7 billion in revenue from in-game purchases.
In addition, the studio recently launched ‘New State Mobile’, a standalone PUBG mobile title with a futuristic concept.
Johnny Lee, head of game development at Solana Labs, added:
“Krafton is an established innovator in the gaming industry and we are excited to be a part of their next level.”
Solana was founded in 2020 as an Ethereum contest. While Ethereum has a better developed blockchain system, Solana has a more efficient blockchain technology. Its native token, SOL, has a market cap of nearly $30 billion at the time of writing.
Featured image from ActivePlayer.IO, chart from TradingView.com