Gemini’s subsidiary Nifty Gateway entered into an agreement with Samsung to create a Smart TV-compatible digital asset environment.
Samsung teased its NFT initiative at the Consumer Electronics Show (CES) 2022 convention in January, featuring the latest Smart TVs, compatible with NFT management platforms.
Meanwhile, according to a Gemini press release, Nifty Gateway will be at the forefront of developing a native NFT platform for Samsung’s latest QLED and Neo QLED 8k Smart TVs. This allows users to browse their favorite NFT collections, make purchases and trade with other collectors.
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Nifty Gateway co-founder Duncan Cock Foster spoke about the partnership with Samsung and highlighted the demand for digital assets and NFT platforms that need to be much more accessible than ever. He added:
“With our mission in mind, we couldn’t be more excited to partner with Samsung to develop a groundbreaking NFT collection experience. Their dedication to user experience and focus on the highest quality displays aligns perfectly with our vision to giving everyone, everywhere access to interact with their favorite creators.”
Nifty Gateway was acquired by Gemini in 2019 to give the platform an institutional grade infrastructure, ensure the security of transactions and provide NFT custodian services.
In fact, Nifty Gateway is already supported in previous Samsung Smart TVs, including Frame and Micro LED.
Samsung is slowly integrating blockchain technologies and hinting at metaverse objectives. Right after CES 2022, the web-based metaverse platform Decentraland announced that it has successfully implemented Samsung’s virtual store in its digital environment.
Just a week ago, Samsung C&T teamed up with PlayDapp to launch a metaverse theme park based on Samsung’s real-life theme park Everland.
by Dom Z. – Crypto Analyst, BitDegree