Netflix buys independent game developer Boss Fight in latest gaming acquisition thenewsupdate

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Netflix has acquired Texas-based independent game developer Boss Fight Entertainment, the company announced in a blog post. The financial terms of the deal have not been disclosed. The deal, which marks Netflix’s third acquisition of a gaming company, is part of the streaming service’s ongoing pursuit of gaming.

Boss Fight was founded in 2013 by former employees of Zynga Dallas and Ensemble Studios. Netflix says the studio’s experience building games across genres will help bring more titles to Netflix users. The Boss Fight team will continue to operate from their current studios in Dallas, Austin and Seattle.

“Boss Fight’s mission is to bring simple, beautiful and fun gaming experiences to our players wherever they choose to play,” Boss Fight Entertainment founders David Rippy, Bill Jackson and Scott Winsett said in a statement. “Netflix’s commitment to offering ad-free games as part of its member subscriptions allows game developers like us to focus on creating great gameplay without worrying about monetization. We couldn’t be happier to join Netflix at this early stage as we continue to do what we love to do, while helping shape the future of games on Netflix together.”

Earlier this month, Netflix announced it was acquiring Finland’s Next Games, a mobile game developer, for a total value of €65 million ($72 million). The publisher of free-to-play mobile games has already developed titles related to some of Netflix’s biggest draws, such as “Stranger Things” and “The Walking Dead.” The deal is expected to close in the second quarter of 2022.

Last September, Netflix acquired Night School Studio, the independent game developer known for narrative titles like “Oxenfree.” The financial terms of the deal have not been disclosed. Night School executives had said the studio would continue to work on Oxenfree II and other Night School titles.

The acquisitions are part of Netflix’s larger strategy to build out its gaming content to complement its video catalog.

“We’re still in the early stages of building great gaming experiences as part of your Netflix membership,” Amir Rahimi, Netflix’s vice president of game studios, said in a statement. “Through partnerships with developers around the world, hiring of top talent and acquisitions like this one, we hope to build a world-class game studio capable of bringing a wide variety of delicious and engaging original games – with no ads and no in-app purchases – to our hundreds of millions of members around the world.”

Netflix has been building out its gaming service since late last year, when the company debuted its first lineup featuring a number of “Stranger Things” themed titles and other casual games.

Since then, Netflix has released several other titles, including “Arcanium: Rise of Akhan,” “Asphalt Xtreme,” “Bowling Ballers,” “Card Blast,” “Dominoes Café, “Dungeon Dwarves,” “Hextech Mayhem: A League of Legends Story.” ‘, ‘Knittens’, ‘Krispee Street’, ‘Shooting Hoops’, ‘Teeter (Up)’ and ‘Wonderputt Forever’. Earlier this week, the company expanded its lineup with two games called “Shatter Remastered” and “This Is A True Story.” Netflix also teased its first upcoming first-person shooter title called “Into the Dead 2: Unleashed”.

The company explained to investors during its Q4 earnings call that these first gaming launches have more to do with setting up Netflix to better understand what consumers want from the new service. Netflix has yet to report how well its games are performing, but only says it has a “growing number” of both daily and monthly active users on its game titles. Netflix has also hinted that it is open to licensing larger game IPs that people will recognize in the future.

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