Meta Goes Deeper Into Crypto and Metaverse With New Trademark Applications


Alex Dovbnya

Tech Giant Meta Has Filed Trademark Applications Offering A Preview Of Its Future Cryptocurrency Ambitions

Tech giant Meta has filed eight trademark applications with the US Patent and Trademark Office for its infinity loop logo, according to a tweet from trademark attorney Mike Kondoudis.

The most recent sign-ups relate to cryptocurrency tokens, blockchain software, virtual currency exchanges, and cryptocurrencies.

Image by @kondoudislaw

In January, Meta, the parent company of social media juggernaut Facebook, left its controversial digital currency project Diem (originally called Libra). The company’s pivot to crypto, initially announced in 2019, attracted a lot of regulatory scrutiny. Despite scaling back its ambitious project in April 2020 in response to the backlash, Facebook ultimately failed to get it off the ground.

However, the most recent filings show that the Mark Zuckerberg-led company is not yet done with its cryptocurrency plans.

The Menlo Park, California-based tech giant kicked the Metaverse craze into high gear with its high-profile rebrand that happened in late October.

A whole host of big brands followed suit so as not to miss the latest trend. Clothing giant Nike was one of the first major companies to jump on the bandwagon and has already sued another company for unauthorized trademark use.

From top lingerie salesman Victoria’s Secret to energy giant Chevron, everyone is gearing up for Metaverse.

Large companies want to see all kinds of different products in the digital world. Earlier this week, Wingstop announced that it plans to offer virtual chicken wings in the Metaverse.

In January, the Financial Times reported that Meta was gearing up to add support for non-fungible tokens on Facebook and Instagram.

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