Undoubtedly, the best football player in the world has signed a partnership agreement with a sports app to increase fan engagement through digital tokens.
Based on a report from ESPN, former FC Barcelona player and current PSG forward Lionel Messi has signed a partnership agreement with Socios to launch a collection of digital fan tokens. The deal was reportedly worth more than $20 million and will be valid for three years.
With the agreement, Messi will become the global brand ambassador by interacting with fans through social media and bringing brand awareness to the fantoken platform.
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As a global brand ambassador, Lionel Messi will work closely with the Socios team to help us in our mission to reach, educate, empower and most importantly reward the world’s most passionate fans.#BeMoreThanAFanhttps://t.co/Drl8VOTk3T
— Socios.com (@socios) March 29, 2022
Socios has already launched numerous fan tokens for various world famous football clubs such as FC Barcelona, PSG, AC Milan, Juventus, Valencia, Inter Milan, Manchester City, Arsenal, in addition to partnerships in other sports such as the NFL, NBA, MMA, etc.
CEO of Socios Alexandre Dreyfus spoke about the partnership with one of the best football players in the world and stated:
“We are delighted to announce Lionel Messi as our new global brand ambassador and look forward to building a more inclusive, exciting and rewarding future for fans around the world together. We have made great strides in recent years, but If football fans know one thing, it’s that with Lionel Messi by your side, anything is possible.”
Lionel Messi himself signed the deal with Socios, emphasizing his fans’ passion for the game, and hopes they can join the journey to improve their favorite teams and be part of a “more connected and rewarding future.” “.
The news came just a week after PSG posted several trademark listings for NFTs and the metaverse, demonstrating the clubs’ interest in blockchain technologies.
by Dom Z. – Crypto Analyst, BitDegree