EA may be looking to rebrand one of its headliner game franchises. The company is reportedly looking to rebrand its FIFA franchise to EA Sports Football Club. Also Read – Microsoft, EA, Epic Games, Activision Blizzard Stand Next to Ukraine; sales and services suspended in Russia
According to industry insider Jeff Grubb, EA has internally approved a decision to change the FIFA franchise name to EA Sports Football Club, or EA Sports FC. During his Grubbsnax show, Grubb said, “I saw trademarks for it, I thought that could just be a feature like an online mode, [but] I asked around [and] that’s it, that’s the name.” Also Read – Ukraine Crisis: EA Removes Russian Teams From FIFA 22, NHL 22 Video Games
This could be true as EA is reportedly struggling with football’s governing body. EA also applied for the title of “EA Sports FC” in the UK and EU last October. At the time, it stated that it was exploring the idea of renaming its global EA Sports football games. Also Read – How To Prevent Your Game Accounts From Being Hacked Online
These trademarks are registered just after “reviewing” [its] naming agreement with FIFA, which is separate from all our other official partnerships and licenses in the world of football.” At the time, it was expected to be a revival of the EA Sports Football Club, a FIFA social function that ran from 2011 to 2020.
At this point, EA hasn’t officially announced it will be making the switch or is considering it, so we’d suggest you take the news with a grain of salt. However, if it turns out to be true, it will be interesting to see who gets the rights to use the FIFA name for their football game.
In other news, Konami’s eFootball series has just made the cut for the Commonwealth Esports Championships, due to take place later this year. This is interesting, as the Commonwealth Games Organization chose the game series over FIFA.
As a reminder, eFootball was released in September 2021 and replaced the Pro Evolution Soccer series. Aside from the Konami eFootball, other games that will be part of the Commonwealth Esports Championships are DOTA 2 and Rocket League.