Crypto.com continues to make waves in the sports world, this time with a significant partnership with the world’s foremost football association.
On Tuesday, March 22, 2022, FIFA announced a sponsorship deal with Crypto.com for the FIFA World Cup Qatar 2022™, granting it the right to become the exclusive sponsor of Qatar 2022™ cryptocurrency trading platform.
According to a statement shared by FIFA on its official website, Crypto.com will benefit from massive branding exposure with advertisements inside and outside the stadiums. By extension, this means exposing cryptocurrencies to a wide audience of football fans who look forward to the World Cup every four years.
Crypto.com and FIFA join forces to give the exchange a spot on the World Cub
Crypto.com’s deal with FIFA is a win-win situation. The exchange has spent large sums of money on sports branding, supporting top leagues and teams in a wide variety of sports.
Crypto.com’s investment in an exclusive deal with FIFA is sure to be well received and used to further the efforts of the world’s largest football federation to grow and promote the sport.
Kay Madati, FIFA’s Chief Commercial Officer, acknowledged Crypto.com’s dedication to other high-profile sporting events and shared FIFA’s enthusiasm for bringing in such a prominent partner.
“We are delighted to have a global brand like Crypto.com join us as a sponsor of the exciting and groundbreaking FIFA World Cup in Qatar, ultimately helping to grow our beautiful game on a global scale.”
In addition, exposure to an event of this magnitude is a golden opportunity for Crypto.com to raise awareness and replicate the success achieved in past ad campaigns, such as those during the 2022 Super Bowl.
Kris Marszalek, co-founder and Chief Executive Officer of Crypto.com explained that the partnership with FIFA is part of Crypto.com’s advertising strategy to make itself known around the world:
“We couldn’t be more excited to sponsor the FIFA World Cup, one of the most prestigious tournaments in the world, and to raise awareness of Crypto.com worldwide. Through our partnership with FIFA, we will continue to leverage our platform in innovative ways so that Crypto.com can drive the future of world-class sports and fan experiences around the world.”
Sports marketing works
Crypto.com is one of the cryptocurrency companies known in the community for its presence in the sport and its aggressive sports marketing. This approach is also shared by FTX, which has also taken important steps in the sports world.
Sports marketing has clearly worked for both companies in terms of brand awareness, and the rivalry between the two shows has not gone unnoticed.
Both exchanges ran large advertisements during the Superbowl. Also, FTX bought the rights to the former American Airlines Arena, the official stadium of the NBA’s Miami Heats, and Crypto.com bought the naming rights to the Los Angeles Lakers Staples Center and renamed it the Crypto.com Arena.
Other major sporting alliances include the official sponsorship of the F1 Miami Grand Prix, a partnership with the Australian Football League to become its financier, a partnership with Angel City FC and deals with NBA Star Lebron James to host the NFT collection.
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