Crypto.com is expected to attract a larger international clientele. The Staples Center in LA has been renamed the Crypto.com Arena for 20 years.
This year’s FIFA World Cup in Qatar is sponsored by the cryptocurrency exchange Crypto.com. According to an announcement made on Tuesday, the Qatar 2022 FIFA World Cup will kick off in November and will feature branding for Crypto.com both inside and outside the stadiums. As part of the partnership, the crypto exchange offers its customers the chance to attend games and win official items.
Reach a large global audience
Crypto.com’s partnerships with other organizations around the world will help expand FIFA games “on a global scale,” said Kay Madati, FIFA’s Chief Commercial Officer. The Staples Center in Los Angeles has been renamed the Crypto.com Arena for 20 years as part of an agreement signed with the exchange in November. Since its launch, Crypto.com has made multi-million dollar deals to sponsor the Australian Football League, Formula 1, and Ultimate Fighting Championships.
Since Qatar’s central bank stated this and the Qatar Financial Center Regulatory Authority reiterated its ban on trading cryptocurrency, including Bitcoin (BTC), in 2018. Crypto.com is expected to attract a larger international clientele given the appeal of football around the world. For example, the 2018 FIFA World Cup in Russia attracted more than 3.5 billion viewers, according to FIFA, with more than a billion viewers to watch France beat Croatia in the championship match.
With the World Cup starting in less than eight months, suspicions of corruption and bribery dating back to Qatar’s 2022 bidding process have cast a cloud over the tournament. US prosecutors have charged three people with “paying and receiving bribes and kickbacks” in connection with FIFA’s selection of countries to host the 2018 World Cup.