Brands like Forever 21, DKNY and Esté Lauder have joined the inaugural Metaverse Fashion Week, which began Thursday and runs through Sunday in Decentraland (Ann-Marie Alcántara/Wall Street Journal)

Ann-Marie Alcantara / Wall Street Journal†

Brands like Forever 21, DKNY and Estée Lauder have joined the first Metaverse Fashion Week, which kicked off Thursday and runs through Sunday in Decentraland.— Brands such as Forever 21, DKNY and Estée Lauder are using the digital event in part to explore how consumers will shop in virtual worlds