Binance, the global blockchain company behind the world’s largest cryptocurrency exchange, today announced that it has signed a partnership agreement with the Recording Academy to become the first-ever official cryptocurrency exchange partner for the 64th Annual Grammy Awards and Grammy Week events, including the inaugural Recording Academy. Academy Honors celebration. As the official crypto exchange partner of the Grammy Awards, Binance will continue to work with the Recording Academy throughout the year to bring various web3 technology solutions and experiences to the organization’s members, events and initiatives.
“As we continue to develop the Recording Academy for a rapidly changing music industry and for the next generation of creators, we believe it is important to work with innovative partners to explore new ways to monetize our members and create new experiences for music fans said Recording Academy co-chair Panos A. Panay† “As the leading player in the crypto and blockchain space and with its community-oriented approach, Binance is the perfect partner for the GRAMMYs and for our mission to empower music people around the world.”
“We were impressed with the Recording Academy’s ability to meet the evolving demands of the community – something we share mutually as a company that puts users and people first,” said Binance co-founder Yi He† “Starting with the GRAMMYs, we are excited to partner with the Recording Academy to deliver fresh new experiences powered by blockchain and all the great things Web3 technology can bring to entertainment.”
More details about the collaboration will be announced later.
Live from MGM Grand Garden Arena in Las Vegasthe 64th Annual GRAMMY Awards will be broadcast live on Sun 3 Apr 2022Bee 8pm ET†5:00 p.m. PT on the CBS Television Network and will be available to stream live and on demand on Paramount+.
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