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In addition to Apple’s new guidelines on creating podcast channels, all creators using Apple Podcasts Connect will soon be able to get follower stats, as well as downloads and listening time.
Since Podcasts subscriptions went live in June 2021, Apple has revealed certain details such as which shows were the most successful. Apple is now giving podcast creators even more data, not just download and subscriber stats.
Beginning in April 2022, all producers and creators will be able to see tracking stats in the Apple Podcasts Connect service. To display the service’s analytics tab and Trends menu:
Followers by show New followers in the last week, month, 60 days and lifetime Follower charts Time listened
Despite creating the entire podcast industry, Apple Podcasts now competes with platforms like Spotify to provide the best tools and metrics for creators. Being able to quantify success in consistent, meaningful terms is critical to advertising and sponsorship.
The past lack of such data in Apple Podcasts is perhaps the main reason alternative platforms have emerged.
Get started quickly
Also as part of the revised Apple Podcasts subscriptions, the company offers a Jump Start program. Any producer or creator in the Apple Podcasters program can ask what Apple describes as direct guidance from the podcasts team.
This guidance is intended to help with:
Create a channel Create episodes Submit programs Set up a program subscription Learn subscription best practices Understand subscription reports
All the new features are aimed at people who create and produce podcasts. However, for users, Apple Podcast Subscriptions will continue to work significantly differently from all other Apple subscription services.